Hundreds of guests poured into the Pinefield Schools auditorium in Lagos for the second annual West African Gaming Expo, a showcase for software created in the region and hardware built elsewhere. Adedoyin Ogundoyin, the founder of local online gaming marketplace AfricGames.com, says he organized the expo on a budget of $5,000 to demonstrate to sponsors—including Google, local bank GTBank, and the U.K.’s Bournemouth University—that the region’s developers deserve more investment. The coders’ projects, and the attention and financing they attract, also show students, parents, and schools that games can be more than silly distractions, Ogundoyin says. Photographs by Ima Mfon for Bloomberg Businessweek.To Read more about Bloomberg at WAGE 15 please visit



 "Game On In Nigeria" Bloomberg Business